Alex was born in the Italian town of Merano, but works in Vienna. He started his studies at a school for jewellers in the German town of Pforzheim and since 2003 has been re-orienting himself towards industrial design. He obtained his industrial design degree at the University of Applied Arts Vienna under the supervision of professor Bořek Šípek, professor Ross Lovegrove, professor Hartmut Esslinger and professor Paolo Piva. Since 2004, he has collaborated on projects with AWS Design Vienna. He has exhibited his works in Cologne, Pure Austrian Design at the BLICKFANG exhibition in Tokyo, 100% East – Designfair in London and Pure Austrian Design at the Designblok in Prague and Barcelona.