TON opens its first concept store in Holešovice in Prague
On Tuesday 6 May 2014, TON re-opens its showroom on Komunardů Street in Prague 7. The company has introduced a new sales concept here and, in addition to its models, has also started to offer accessories from Czech designers and brands.
Jan Juza, marketing manager at TON, explains, "The feedback to our new TON catalogue, where we use design accessories in styling, was very positive. This was one of the main impulses behind our decision to transfer the same atmosphere to our stores as well. We want it to be inspiring for our customers, to provide them with ideas about how to work with interiors and accessories." "If this sales style proves to be effective, we will also apply it to other showrooms," Juza added.
Besides design and traditional TON models, visitors can look forward to such brands as Brokis, Lasvit, Verreum, Stará huť, Bomma, Piršč, Qubus, Plesl and Artěl. The premises were designed by the Olgoj Chorchoj studio, styling was arranged by Michaela Tomišková, and graphic design was provided by Marvil studio.