Ton launches a new visual identity: the logo will lose the chair but gain a circle
After twenty years, we have decided to change our visual identity. There will be
several new elements: firstly, the company name will no longer be written all in
capitals. The logo has also shed the famous Number 14 chair, the symbol of
bentwood furniture which, however, invokes only part of our product portfolio.
The logo’s new focal point is the detail on the circular central
letter “o”.
