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Articles: 22
Step into the world of Ton – discover what inspires us, how we think, and what we create.
This year, Ton is doubling up:
Step inside the Next Place Hotel at Autofficina Fiorentini and discover the
future of hospitality. Curated by Giulio Cappellini in collaboration with
Medelhan and Luca Fois, this visionary space showcases new design excellence.
On this occasion, we are thrilled to present our latest 2025 collection piece,
designed by Patrick Norguet.
Valentine's Day is a celebration of love, passion, and courage – and this
year, Ton is celebrating the occasion with a bold campaign: „la zitta loses
its inhibitions.“
Chair No.14, which has now been featured in Ton’s logo for twenty years, was
the unifying element behind Ton’s presentation at the Salone del Mobile
event. The stand in prestigious Hall 09 D0204 featured Chair No. 14, dressed
for the future by Swedish designers Claesson Koivisto Rune, as well as its
artistic variant in the ʻOde to the Fourteenʼ, an artefact by Czech designer
Jiří Krejčiřík.
The prestigious EDIDA 2025 (ELLE Decoration International Design Award) has
announced its nominees – and Ton is twice among them! The iconic chair
314 by Claesson Koivisto Rune and Ode to Chair 14 by Jiří Krejčřík have
made it to the final.
After twenty years, we have decided to change our visual identity. There will be
several new elements: firstly, the company name will no longer be written all in
capitals. The logo has also shed the famous Number 14 chair, the symbol of
bentwood furniture which, however, invokes only part of our product portfolio.
The logo’s new focal point is the detail on the circular central
letter “o”.
The new product will be introduced on 17 April, at precisely 3:14 p.m. You are
hereby cordially invited to our stand, located in hall 09, D02, D04.